Our Story
Instant noodles had a bad reputation back in the days of flash mobs and the iPhone 4. Chock-full of mysterious ingredients and things you couldn’t pronounce, they didn’t seem like the healthiest meal for anyone. One day we set out to change this. That was the day Kabuto was born.
2010
Kabuto was born. We sold our first pot to Eat 17 in Walthamstow and have gone on to selling millions more around the world!
2011
Our noodles hit the shelves of Harvey Nichols and Waitrose. Crispin still remembers blasting Foo Fighters on his way home after the meeting! (It was Times like these!)
2012
We launched 2 new flavours and got listed in Sainsbury's. Plus our small team moved out of Crispin's house into our own real office!
2015
Our first big campaign hit the London tube. Over 2 million mouths watered on their way around the city.
2019
Meal kits made their debut and Americans finally got a taste of the action with out dedicated brand Kusari
2020
Our pots become 100% recyclable and we commit to sustainability goals.
2022
We rebranded! A new look a flavour for the pots was launched - including an adventure into Mac N'Cheese!
NATURAL SOURCE OF
PROTEIN
MADE WITH THE TASTIEST
INGREDIENTS
SLURP AT WORK OR
AT HOME
Values & Missions
Between 2022 and 2025; we will sustainably revolutionise 20 million meals around the world, equipping consumers with trusted and quality Asian flavours. Using our values, we deliver inspiring good food for everyone to enjoy.
Experimental
Audacious
Honourable
Kabuto Team
cared for by a small
group of people
Crispin
Founder of Kabuto Noodles
Grace
Digital Marketing Exec
Paul
Commercial Director
Chris
Operations Manager
Holly
Brand Manager
Chris
Finance Manager
Environmental Responsilbility
At Kabuto we want to create a world that is united through quality flavours, fuelling adventurous and planet conscious Samurai.
We’re big fans of everyone being able to live their best life, and we love supporting the people who help make that happen.
As a family-run business it is important to us to leave a legacy which means our products had as little impact on the planet as possible.
FOLLOW US ON INSTAGRAM
@Kabuto_Noodles
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