Kabuto is not your average noodle
We know, because we spent a whole year testing out every instant noodle on the market, from both British supermarkets and specialist Asian stores. Then we ate out in every Thai, Chinese and Japanese restaurant we could find to get a sense of the kind of flavours we wanted to recreate.
Appealing to the Western palate
But we wanted to get a real taste of Asia in there too. Our recipes may not be 100% authentic, but they’re definitely downright delicious!
or preservatives, sachets or plastic
Just fresh-tasting quality ingredients brought to life by boiling water. Our most popular recipe is Chicken Ramen, but we’re probably most proud of Prawn Tom Yum – a hot and spicy Thai noodle soup that we think is the most delicious thing we’ve ever made!
Meet the master Crispin Busk
I’m not your typical entrepreneur. I didn’t sell stocks and shares aged 8 and start my first business at 13. In fact, I was too busy eating my way around Asia and Australia & working at lots of different jobs before I started working in food when I was close to 30.
This is what I was thinking:
“Why is it that restaurant noodles taste healthy, fresh and authentic, while supermarket noodles come in Southern fried chicken and doner kebab flavours? And: how can you put something worth eating in a packet, then a box, then drive it to a shop, then sell it for as little as 10p? So I decided to make a posh version of pot noodles. Noodles that I’m happy for my kids to eat; noodles that I’m happy to sell and recommend.
My noodle road has been suitably long and winding – from starting out with 15,000 pots, no customers and a very pregnant wife, to walking the streets of London to find independent shops to stock us, to launching in Harvey Nicks, and now into countries around the world. We’re still a tiny company with a long way to go, but it has been a brilliant few years and we’re looking forward to every twist and turn to come!”
Empire Fighting Chance
We’ve worked with Bristol Boxing for over 4 years now and were their first corporate sponsor. They’re a great bunch who provide programmes for excluded or vulnerable young people in Bristol. We met them from going boxing ourselves and seeing that they were donating their time and energy free of charge – they were a charity but didn’t realise they were!
We gave them some help to provide a summer programme initially, both to help them out and to see if they could put the systems in place to become a proper charity. Since then they’ve grown enormously – they’ve got new premises and have just won bigger grants in recognition of what they do and to help them further on the way. We’re really proud to have been part of their journey too.
We’re conscious of our impact on the environment at Kabuto – we enjoy spending lots of time outdoors and want to do make sure we do our bit to keep the great outdoors great for us, our customers & our kids. We’ve recently started working with Cool Earth to mitigate our carbon emissions.
Cool Earth estimate that for every acre of forest protected, they mitigate 260 tons of carbon emitted. We’re going to donate just over £500 per month in 2015 – 2016 which will allow us to mitigate over 25,000 tons of carbon and protect 100 acres of forest, hopefully this is the just the start & we look forward to working with them more!